Power Up

Your holiday

GeForce RTX 40 Series

Celebrate the holiday season with the ultimate upgrade. Treat yourself or loved ones to unrivaled performance and features with GeForce RTX™ 40 Series laptops built to transform every experience. And they’re powered by AI to let you game, complete assignments and projects, create, and boost your productivity like never before.

Shop All
Terms and conditions apply.


The Ultimate Platform for Gamers and Creators


Max FPS. Max Quality. Powered by AI.

DLSS is a revolutionary breakthrough in AI-powered graphics that massively boosts performance. Powered by the new fourth-gen Tensor Cores and Optical Flow Accelerator on GeForce RTX 40 Series Laptop GPUs, DLSS 3 uses AI to create additional high-quality frames and improve image quality.


Victory Measured in Milliseconds

NVIDIA Reflex delivers the lowest latency (ms) and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.

Further With AI, Faster on RTX

Get next-level AI performance on GeForce RTX.

Discover the RTX AI advantage. Built for the era of AI, GeForce RTX™ GPUs feature specialized AI Tensor Cores that deliver cutting-edge performance and revolutionary capabilities. From enhanced creativity and ultra-efficient productivity to blisteringly fast gaming, the ultimate in AI power on Windows PCs is on RTX.

Top Tools for the Creative Trade